Outdoor quality with urban aesthetics. Herschel Supply Co. Apparel (HSCA) combines the comfort and functionality of high-quality outdoor clothing with the urban style in one product. The essence of the brand is to provide comfort, functionality, durability and timeless designs with a fine regard to detail.  

The brands objective is creating premium high street fashion collections with timeless pieces set in an urban and contemporary surrounding. With classic silhouettes and cuts, the garments are thoroughly refined with detailed finishings, upscale materials and contemporary prints.  

Relevant social and fashion trends, such as for example ‘Escapism’, align with the brand’s philosophy and is to be incorporated into the first fashion collection. Furthermore, the diversification for the mother brand Herschel Supply Co. offers new opportunities for the brand in terms of an extended distribution and more creative partnerships to strengthen the image of an urban youth-brand and position themselves as an icon on the market.  

HSCA does not just provide fashion products but a lifestyle and mind-set, inspired by Herschel Supply Co’s image, that is echoed in a coherence of the layout of the website, social media presence and the product display.